Mahd is a clothing brand started by professional BMX rider Boyd Hilder on the Gold Coast of Australia. After running the Off the Couch BMX Jams and making hats to promote the event the idea was born to start a small clothing company. No grand business plan or trend chasing, this was born out of the idea of making things that genuinely fit and feel great. Clean considered pieces that work for riding BMX, hanging out, or just filling your day. The kind of nice quality, nice fitting clothes you just reach for out of the wardrobe.